Being a skincare therapist and trainer for 30 and 20 years respectively, who uses only Luxury natural and organic Skincare products, I see the results of using products that are free of harmful ingredients on a daily basis. Natural plant Botanicals have a powerful and natural Anti-ageing effect on the skin. The Anti-ageing properties are obtained from the firming properties of selected plants. Natural Botanicals are also a rich source of vitamins and minerals and when the extraction process (used in Natural skincare products) respects this, the vitamins and minerals are not destroyed and are therefore richly available for the skin and penetrate deeply to nourish and support the skins renewal process. Through harsh synthetic chemical extraction processes which are usually used in synthetic chemical products, some vitamins and minerals are destroyed and they have to be added back in an isolated format which is not, in my opinion, suitable for the skin. I feel that Day creams and natural cleansers that are botanical rich are far more suitable as Anti-ageing and Anti-wrinkle products than synthetic chemical products due to the fact that the skin responds best to natural stimuli. Plants (especially organic) enable the body and the skin of the human to be healthy and vital – in my opinion synthetic chemicals are falsely advertised as the only way to be wrinkle free. Use what mother-nature provided – via the body and the skin.